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【本案例详解】

恭喜斑马博士的客户获得伯明翰大学 University of Birmingham MSc Marketing 市场营销硕士录取！

所以斑马博士留学中心整理了伯明翰大学 University of Birmingham MSc Marketing 市场营销硕士的详细的专业解读，供大家参考。

【OFFER展示】伯明翰大学 University of Birmingham MSc Marketing 市场营销硕士

【学校介绍】伯明翰大学 University of Birmingham，简称“伯大”，英国著名的六所红砖大学之一，同时也是罗素大学集团、M5大学联盟，Universitas 21创始成员，US News世界大学排名第90 ，伯明翰大学商学院是英国高等教育中的第一所商学院（BBS），是获得AACSB、AMBA和EQUIS三大认证的精英商学院。

【专业详解】

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.
You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.
Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.（摘录自官网）

【必修课程】

· Consumer Insights

· Marketing Strategy

First, you will be able to focus your learning on one of the three innovative streams we offer:

Responsible Marketing
Ethics of Markets and Marketing Ethics and Marketing and Sustainability
International Marketing
International Marketing and Implementing International Marketing
Digital Marketing
Foundations of Digital Marketing and Digital Marketing Live Project
【选修课程】

Innovation Management and New Product Development

Reputation Management

Strategic Branding

Marketing Communications

Services and Retail Marketing

以上为斑马博士留学中心整理， 更多咨询可联系助手 UU（微信/电话： 18516215846） Jason (电话/微信：17717381037)免费咨询。