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【案例脉络】

恭喜斑马博士客户斩获香港大学 The University of Hong Kong（HKU）Master of Science in Marketing（Mktg）市场营销硕士录取！

【offer展示】香港大学 The University of Hong Kong（HKU）Master of Science in Marketing（Mktg）市场营销硕士

【院校介绍】香港大学（The University of Hong Kong），简称“港大”（HKU），是中国香港的一所综合性国际化公立研究型大学，有亚洲“常春藤”之称 。校训为“明德格物”，对应拉丁文为Sapientia Et Virtus。

香港大学为环太平洋大学联盟、松联盟、Universitas 21、中国大学校长联谊会、粤港澳高校联盟、京港大学联盟、沪港大学联盟、英联邦大学协会成员，AACSB及EQUIS双重认证成员，是全球第一个界定出重症急性呼吸综合征病原体的科研单位。

【专业介绍】
The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond.

The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of the real world business.

Students need to complete a total of ten courses. Up to two elective courses may be taken from other taught postgraduate programmes offered by the School.（摘录自官网）

【课程链接】
https://masters.hkubs.hku.hk/7?op=11&cd=102

以上为斑马博士留学中心整理， 更多咨询可联系助手 UU（微信/电话： 18516215846） Jason (电话/微信：17717381037)免费咨询。